In a recent interview on the “Uncut with D-Black” show, Ghanaian musician Camidoh shared insights into the music industry and highlighted lessons artists can learn from their Nigerian counterparts.
Camidoh discussed the importance of relentless promotion, drawing inspiration from the Nigerian music scene known for its tenacity and passion. He recalled an incident where a Nigerian artist convinced a studio owner to extend recording hours, showcasing the determination prevalent in Nigerian artists.
Reflecting on his own experience promoting his hit track “Sugarcane,” Camidoh emphasized the value of dedication, suggesting it as a model for Ghanaian artists striving for success.
He noted differences in approach between Ghanaian and Nigerian artists, highlighting the proactive nature of Nigerians in pursuing opportunities for their music.
Camidoh, nominated for the Viewer’s Choice: Best New International Act at the 2023 BET Awards, encourages fellow industry members to seize every opportunity to promote their craft wherever possible.
He stresses the importance of this mindset for achieving success in both music and careers.
Camidoh advises artists to leverage every possible avenue for promotion, emphasizing the impact of consistent exposure in gaining popularity.
Released in November 2021, “Sugarcane” quickly gained viral popularity across various social media platforms, notably TikTok, and achieved significant success, reaching number 5 on Shazam’s top 200 most searched Afropop songs chart.
